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What CreatableMe is all about

Why Paper Toys Like Playper Are A Creativity Superpower For Kids

 How simple, hands on play can build
mindfulness, confidence, and character 

Brian Castleforte

Brian Castleforte

Creator / CreatableMe Founder

 

Brian Castleforte is a lifelong creative and founder of CreatableMe and ReflectoBot, an AI powered emotional wellness buddy for kids. He has spent over 30 years designing animation, characters, papertoys, and books like Papertoy Monsters and Papertoy Glowbots, all with one goal, to help kids of all ages feel more imaginative, aware, and hopeful about the world they are growing up in.

My Superpower Story

At CreatableMe, I talk a lot about mindful, creative living. For kids, that often starts with something very simple, very human, and very underrated, hands on play.

In a world of constant screens, ads, and content, it is easy to forget how powerful it is for a child to sit down with something they can touch, build, and imagine with. No login, no notifications, just their hands, their focus, and their imagination.

A while back, I picked up Playper’s castle set and story cards for my nieces. They absolutely loved it. I have photos of them completely absorbed, building the castle, arranging the characters, and acting out stories together.

I just ordered two of Playper’s newer sets, a pirate ship and a mermaid world, as holiday gifts for them. Even before they arrive in my nieces’ hands, you can see how alive they are. Just looking at the art and pieces, you can already feel the stories waiting to happen, the problems to solve, and the characters kids will turn into little versions of themselves.

That kind of play is exactly what CreatableMe is about, creativity, mindfulness, connection, and character, all wrapped into something that looks like simple fun.


What makes Playper style paper toys special

Paper based toys might sound simple, but there is a lot going on under the surface.

Playper’s sets are:

  • Buildable
    Kids pop out pieces and assemble castles, ships, creatures, and characters. No scissors, tape, or glue. The focus stays on building and storytelling.

  • Eco friendly
    The material is paper based and recyclable, with no plastic, glues, or batteries. That gives parents an easy way to connect playtime with caring for the planet.

  • Story driven
    Worlds like castles, pirates, mermaids, dragons and more naturally invite kids into pretend play. That is where they practice problem solving, empathy, and emotional awareness without even realizing it.

With sets like the castle, pirate ship, and mermaid world, plus their story cards, kids are not just following instructions, they are setting up entire worlds they can return to again and again. The pieces become a stage for whatever is on their mind that day.

As someone who helped popularize papertoys in the United States and created books like Papertoy Monsters and Papertoy Glowbots, this kind of low tech paper magic is personal for me. I have seen again and again how a flat sheet can turn into a whole world in a child’s mind.


Paper toys as mindfulness practice for kids

Mindfulness is not only meditation. At its core, it is the practice of paying attention to what is happening right now.

When kids build and play with something like a paper playset, they are doing exactly that.

  • Single task focus
    Punching out pieces, figuring out where they go, turning flat shapes into 3D forms. Their attention narrows to one thing at a time.

  • Body awareness
    Their hands are busy, eyes are tracking details, and they notice how pieces feel and how they fit. That sensory engagement helps kids stay present in their bodies instead of drifting off or zoning out.

  • Calming through repetition
    Repeating small actions, like slotting tabs together or arranging figures, can be very soothing. It gives their nervous system a break from constant digital input and fast switching.

  • Emotional expression through play
    Once the set is built, the real magic starts. Kids act out their own stories. That pretend play helps them process feelings, try on roles, and practice solving problems in a safe, playful way.

This is everyday mindfulness. No big speech, no pressure to do it right. Just simple, focused play that slowly builds awareness and regulation over time.



Creativity, confidence, and character in one small box

When a child builds and plays with toys like this, they are doing more than keeping busy.

They are:

  • Solving problems
    Why will this wall not stand up, what if I flip this piece, where does this tab go. That constant mini problem solving builds persistence and flexible thinking.

  • Building confidence
    Finishing a castle or ship they built themselves is a visible, tangible win. They can point to it and say, “I made that.” Those small wins stack up and change how they see their own abilities.

  • Practicing storytelling
    They decide who the characters are, what they care about, what goes wrong, and how it gets fixed. That kind of story making strengthens language, empathy, and emotional understanding.

  • Developing values
    With eco friendly paper based toys, the sustainability piece is baked in. The materials are simple and recyclable, which opens the door to talking about thoughtful choices and caring for the planet.

This is quiet character building. It is not flashy, but it sticks.


Simple ways parents can turn paper toys into mindful moments

You do not need a full lesson plan to get the benefits. Here is a short version of practices you can use with any paper based playset, including toys like Playper, DIY papertoys, or simple cut and fold characters.

1. Slow build sessions
Build in short sessions instead of rushing to finish everything at once. Pause to notice what your child enjoyed building and what felt tricky

2. Breath and build
Take three slow breaths together before you start, and one more when frustration shows up. Treat the breath as a reset button.

3. Story starter questions
Once a few characters or structures are built, ask open questions like “Who lives here”, “What is this character worried about today”, or “Who helps them when things go wrong”. Let your child lead.

4. Mindful clean up and recycle ritual
When a set is worn out, talk about favorite memories with it, then recycle it together. Frame it as a thank you and a way to make space for new creations.

5. Quiet connection time
Use paper toys as a no phone zone. Even ten minutes of shared, undistracted play can reset both you and your child and strengthen your connection.

Even if you only use one or two of these ideas now and then, they can turn ordinary playtime into calm, connected moments that help your child feel seen, supported, and proud of what they create.


How this fits into the bigger CreatableMe and ReflectoBot vision

At CreatableMe, my mission is to help kids and families live more mindfully and creatively, without needing a complicated system or a stack of apps.

Paper based toys like Playper’s sets are a clear example of how that can look in real life:

  • Low tech, high impact

  • Simple materials, deep imagination

  • Play that builds skills kids actually need in the real world

This connects directly with what I am building with ReflectoBot as well. ReflectoBot is my AI powered emotional wellness buddy for kids that helps them notice, name, and talk about their feelings through playful conversation and simple reflection prompts.

On screen, ReflectoBot gives kids language for their inner world. Off screen, tools like paper toys let them act out those feelings and try new stories in real life. Together, they give kids both words and experiences.

If you are curious about ReflectoBot, you can learn more at ReflectoBot.com.

Sometimes, all it takes is a cardboard castle, a pirate ship, a mermaid world, and a child who is free to imagine their own story. That is where mindful, creative living starts.


Brian Castleforte
Founder and Chief Creative Officer, CreatableMe
Creator of ReflectoBot, Papertoy Monsters, and Papertoy Glowbots
You can read my Superpower Story here.

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